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Your Team
Builds Itself.
You Focus on Culture.

LayerEngine.ai is the done-for-you growth operating system for real-estate businesses in scale mode. We audit your current stack across six critical layers — lead generation, follow-up, transaction management, recruiting, retention, and onboarding — then build the connected infrastructure that turns growth from a collection of tools into a system your team can actually run. Build the engine. Focus on the business.

Always Running
Connected follow-up and workflows keep moving after hours
We Execute
Not a tool. Not a playbook. A team that runs it for you
6 Layers Deep
Lead Gen → Follow-Up → Transactions → Recruiting → Retention → Onboarding
The Problem

Every growth leader
knows this feeling.

You invested in coaching, training, and recruiting tools — but growth still depends on manual effort and a few people carrying the follow-up.

Recruiting is a system problem.

New producers arrive motivated, but lose momentum because onboarding, accountability, and the next right action are not connected.

Onboarding is a growth lever.

You are paying for technology, but no one owns how it fits together — or has time to fix it when it stops working.

Disconnected tools create more work.

Your team does not need another playbook. It needs a clear operating system, defined ownership, and a practical path from lead to long-term retention.

Clarity compounds.
The System

Six layers. One engine.
Built around how your business actually works.

Most growing real-estate businesses run these six jobs in separate tools, with unclear handoffs between them. LayerEngine maps the gaps, connects the work, and builds the operating system around how your team actually sells, serves, recruits, and grows. Each layer below has a role; together, they make the business easier to run.

01
Abstract lead-generation system visualization
Lead Generation
We identify the channels and conversion paths that fit your market, remove unnecessary tools, and build a reliable way to turn attention into qualified conversations in your pipeline.
Always On
02
Abstract follow-up automation visualization
Follow-Up
Not every lead is ready today. Most never get a second touch. We build the automated nurture infrastructure that follows every lead — email sequences, SMS, retargeting — so no one falls through the cracks and your pipeline compounds over time whether your team is working or not.
Automated Nurture
03
Abstract transaction-management visualization
Transaction Management
How does a deal move from contract to close in your organization? Who is responsible for what, and does everyone actually know? We map your transaction process, identify where deals stall or fall apart, and build the automation that keeps every deal moving — with the right people notified at the right time.
Zero Gaps
04
Abstract recruiting system visualization
Recruiting
Recruiting is a conversion system: a clear value offer, a compelling VSL, intelligent follow-up, and a path to the right conversation. Where appropriate, we can add approved conversation automation to support the process.
Fully Managed
05
Abstract retention system visualization
Retention
Winning through people means keeping them. Most organizations lose producers in the first 90 days not because the opportunity was wrong — but because no one was paying attention. We build the retention infrastructure: check-ins, milestone triggers, performance alerts, and producer lead generation systems that give every agent a reason to stay and produce.
Retention Moat
06
Abstract onboarding system visualization
Onboarding
The right hand does not know what the left hand is doing — and the person at the top thinks everything is fine. We have seen this in every organization. Onboarding is where new hires either become producers or quietly disengage. We automate every touchpoint from signed to producing: forms, training milestones, introductions, accountability check-ins — so nothing falls through the cracks and every new hire gets the same great experience.
Zero Admin Load
One Powerful Capability

Conversation automation
when your growth system calls for it.

AI, SMS, voice, and email are not the strategy by themselves. They are capabilities inside a connected operating system. When appropriate to your market and use case, LayerEngine helps configure the right follow-up, routing, consent, and human-handoff process so your team can scale conversations without losing visibility or control.

Built for Responsible Use
Business profiles, consent language, and messaging requirements are addressed before eligible automation goes live.
Follow-Up at Scale
Approved workflows help nurture, route, and surface the conversations that deserve a human response.
One Connected Data Layer
The same operating system can support lead growth, producer growth, and clearer internal ownership.
Clear Human Handoffs
Your team sees the status, owns the decision points, and steps in when the conversation requires judgment.
What You Get

A connected foundation.
Managed to the right level.

You get the systems, workflows, and support appropriate to your selected tier — with clear ownership, real visibility, and a growth operation your business can sustain.

Full CRM Build-Out
Your entire sub-account built from scratch — pipelines, automations, tags, sequences, and reporting configured for your organization.
AI Voice & SMS Engine
AI voice and SMS calling and qualifying your recruiting prospects around the clock — no human dialing required.
Branded Recruiting Funnel
A custom VSL funnel built under your brand to attract top producers passively — 24/7, without ad spend dependency.
Candidate Nurture Sequences
Long-term automated nurture for active and passive candidates — so you're always top of mind when they're ready to make a move.
Onboarding Automation
Every step of producer onboarding mapped and automated — from day one paperwork to 90-day production milestones.
Weekly Performance Reports
Clear reporting on pipeline activity, appointments booked, producers signed, and onboarding progress. No login required.
Client Attraction Module WHERE INCLUDED
A VSL-led attraction path for buyers, sellers, or recruiting conversations can be configured where it fits your approved implementation scope and selected tier.
Pricing

Simple pricing.
Serious results.

Three tiers built for every stage of growth — from self-run to fully managed. Every plan includes a complete system build. You choose how much support you want after that.

Tier 1 — Self-Managed
We Build It. You Run It.
$240
/mo
+ $1,500 one-time setup — no minimum term
What's included
Approved system foundation — the selected LayerEngine system is built, configured, and prepared for handoff
System handoff & training resources — the knowledge and materials to run the approved system yourself
Access to the University — full training library included
After handoff, you own and operate the system. No ongoing support included.
Client also responsible for: texting and AI usage costs, which vary by usage and are provided through the platform arrangement.
Book a Strategy Call →
Setup fee due at signing. Monthly billing begins 30 days after signing.
Tier 2 — Supported
We Build It. We Support You.
$697
/mo
+ $2,500 one-time setup — 3-month minimum commitment • $197 tech + $500 service
What's included
Focused growth build — one primary system plus up to three approved automated workflows, built for your operation
Access to the University — full training library included
Ongoing optimization support — keep the approved system tuned and improving within the agreed operating scope
3 strategic check-ins monthly — focused sessions to review performance and adjust direction
Slack support within scope — a clear channel for in-scope questions between strategic check-ins
Client also responsible for: texting and AI usage costs, which vary by usage and are provided through the platform arrangement.
Book a Strategy Call →
Setup fee due at signing. Monthly billing begins 30 days after signing. Three-month minimum commitment applies.
Multi-Office / Enterprise
Managing multiple offices?

We build custom packages for multi-location operations. Platform, texting, and AI usage costs are scoped separately and may vary by office and usage. Book a call and let’s map out exactly what your organization needs.

Book a Call →
ⓘ Commitment & billing note: Tiers 2 and 3 require a three-month minimum commitment. Setup fees are due at signing; monthly billing begins 30 days after signing. Texting and AI usage costs are separate, usage-based, and may vary by client.
How The First 14 Days Work

A clear build window.
A practical launch plan.

Every engagement begins with a defined implementation path. The exact build depends on your approved scope and tier, but the operating rhythm stays clear.

DAY 0–2
Align
Confirm your priorities, inputs, access, and internal owner.
DAY 3–10
Build
Configure the approved foundation, workflows, and conversion path.
DAY 11–13
Test
Test the handoffs, clarify ownership, and prepare your team to use it.
DAY 14+
Launch & Improve
Review what was built, activate the right next step, and optimize by tier.
Who This Is For

Built for leaders whose business
has outgrown disconnected systems.

This is for you if...
You lead a brokerage, team, multi-office operation, lending business, or other real-estate-adjacent company in scale mode
You are paying for technology, but your team still lacks clear follow-up, ownership, and visibility
You need a connected way to attract, nurture, onboard, and retain the people who drive your business
You want a long-term growth partner with defined systems and a practical implementation process
You're ready to invest in a system that compounds over time
You value clear scope, shared accountability, and a team that does not disappear after setup
This is not for you if...
You want unlimited custom work or a generic ad agency
You're looking for a quick fix or a one-month experiment
You're not willing to invest in the platform and usage costs that support the system
You expect results without collaborating on your priorities, culture, and internal ownership
Who's Behind This

Built by someone
who lived both sides.

LayerEngine.ai was built by Adam Wilson — a former top-producing team leader and agent who got tired of watching growth leaders struggle with problems that had solvable, automatable answers.

LayerEngine came from seeing the same problem repeatedly: ambitious growth leaders investing in tools and training, then still carrying the operational burden themselves. We build the connected foundation behind lead generation, follow-up, transaction flow, recruiting, retention, and onboarding — so your team has clearer ownership and your business can grow without adding more disconnected work.

Adam Wilson
Adam Wilson
Founder, LayerEngine.ai
"Every competitor sells you a tool or a playbook. We sell you the outcome — and we execute it ourselves."
The difference between knowing what to do and having someone who actually does it is the entire value proposition of LayerEngine.ai.
Growth Calculator

What could a connected growth system
mean to your bottom line?

Use your own numbers to estimate the value of adding and retaining the right producers. This is a planning tool, not a promise of results.

Agents / LOs you want to add this year
What one producing agent/LO adds to your bottom line / year ($)
Avg. months to recruit & onboard one agent
LayerEngine service tier
Annual revenue added
$180K
from new agents/LOs this year
LayerEngine investment
$29K
annual (plan + setup)
Return on investment
$151K
net annual return
Estimates based on your inputs. Results vary by market, team, and execution. This calculator is for illustrative purposes only.
See How This Works For Your Team
A Better First Step

Start with a Growth Systems Audit.
Not another software demo.

Before we recommend a build, we look at where your business is leaking momentum across the six layers, what your existing tools are actually doing, and which system would create the clearest next win.

1. Diagnose
Find the layer creating the most friction today.
2. Map
See how your current tools, people, and workflows connect.
3. Prioritize
Leave with a practical next system—not a generic pitch.
Book Your Growth Systems Strategy Call

Ready to stop recruiting manually
and start growing systematically?

Book a 30-minute strategy call. We'll map out exactly how LayerEngine.ai would work inside your organization.

Book Your Strategy Call
FAQ

Common questions.
Straight answers.

What exactly happens in the first 14 days?
We build. Days 1 through 14 are protected build time — we are inside your system configuring your CRM, AI outbound engine, branded funnel, onboarding automations, and pipelines. You do not hear from us with questions. You hear from us on Day 14 with a group reveal call where we walk your entire team through what was built, how it works, and who on your team will be the designated point person going forward. That call creates shared accountability before anyone touches the system.
When does billing start?
Your System Build Investment is due when you sign. Your system is delivered in 14 days. Monthly billing begins 30 days after you sign — giving you the full build window plus a 14-day buffer to review and confirm everything before your first invoice. Day 0: sign and pay. Day 14: system delivered. Day 30: first monthly payment due.
What is the difference between the three tiers after the build?
Self-Managed is a handoff: we build the agreed foundation, provide the snapshot and University resources, and your team operates it. Supported adds a complete growth build, up to three approved automated workflows, strategic check-ins, and Slack access during the commitment period. Fully Managed adds the full system configuration and defined operations support for the approved workflows, campaigns, communications, and optimization in your scope. Your agreement makes the boundaries clear before we begin.
Who handles support and questions after the build?
Support follows your selected tier and agreed operating scope. Supported and Fully Managed clients have a defined Slack path for questions, visibility into the right next action, and scheduled strategic reviews. Routine requests are tracked and handled by the team; strategy, scope, and priority decisions are kept clear from the beginning.
What are we responsible for as the client?
Complete the onboarding intake, provide the approved business details and assets, record your VSL when it is part of your implementation, and designate an internal point person for the Day 14 review. We make the process clear; your timely input keeps the build moving.
Are there additional costs beyond the setup and monthly fee?
Yes. Messaging, AI, and other platform usage costs are separate from your service tier and vary by the systems you activate. Registration or compliance-related fees may also apply where required. We review the expected costs before launch so there are no surprises.
Who is LayerEngine built for?
LayerEngine is built for growth-stage real-estate businesses and adjacent teams whose tools, follow-up, and team execution are no longer keeping pace with the business. Brokerage owners, multi-office operators, high-producing teams, and lending leaders are common fits. If you are unsure, book a strategy call and we will tell you directly whether the system is appropriate.