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Your Team
Builds Itself.
You Focus on Culture.

LayerEngine.ai is the done-for-you AI growth system for real estate brokerages and mortgage lending teams. We audit your current stack across six critical layers — lead generation, follow-up, transaction management, recruiting, retention, and onboarding — then build and run the infrastructure that fixes what is broken and replaces what you are overpaying for. Drop 10,000 leads compliantly. Intelligently route the ones who are ready. Never touch the technology yourself.

Always Running
AI outreach operates 24/7 — no human dialing required
We Execute
Not a tool. Not a playbook. A team that runs it for you
6 Layers Deep
Lead Gen → Follow-Up → Transactions → Recruiting → Retention → Onboarding
The Problem

Every growth leader
knows this feeling.

We paid for coaching. Went through all the training. Built out a recruiting plan. And still — our roster hasn't moved in six months.

— Brokerage Owner, Texas

We recruit someone, they join excited, then fall through the cracks during onboarding. Six weeks later they're barely producing and thinking about leaving.

— Branch Manager, California

I know the tech is supposed to help but nobody has time to build it, manage it, or figure out why it stopped working. My team is already doing five jobs.

— Team Leader, Florida

The knowledge is out there. The tools exist. What we're missing is someone who will actually run it — not teach us how to run it ourselves.

— Regional Director, Pacific Northwest
The System

Six layers. One engine.
Built around how your business actually works.

Before we build anything, we audit your organization across six critical layers: Lead Generation — how you attract new business. Follow-Up — how you nurture the ones who are not ready yet. Transaction Management — how deals move from contract to close. Recruiting — how you attract people to your organization. Retention — how you keep them once they are in. Onboarding — how you turn a new hire into a producing professional. Most organizations are strong in one or two of these and leaking everywhere else. LayerEngine identifies the gaps, builds the infrastructure, and runs it — so every layer works together as one system.

01
Lead Generation
How are you attracting new business right now? Most organizations are paying for tools that generate noise, not leads. We audit what you have, eliminate what you do not need, and deploy a compliant AI-powered outbound engine that drops thousands of leads intelligently — and routes the ones who are ready straight into your pipeline.
Always On
02
Follow-Up
Not every lead is ready today. Most never get a second touch. We build the automated nurture infrastructure that follows every lead — email sequences, SMS, retargeting — so no one falls through the cracks and your pipeline compounds over time whether your team is working or not.
Automated Nurture
03
Transaction Management
How does a deal move from contract to close in your organization? Who is responsible for what, and does everyone actually know? We map your transaction process, identify where deals stall or fall apart, and build the automation that keeps every deal moving — with the right people notified at the right time.
Zero Gaps
04
Recruiting
Recruiting is just the top of any sales funnel — whether you are attracting agents to your brokerage, loan officers to your team, or clients to your service. We run AI voice and SMS outbound at scale, compliantly, with sentiment filtering that routes warm prospects directly to your calendar. You stop chasing. They start coming to you.
Fully Managed
05
Retention
Winning through people means keeping them. Most organizations lose producers in the first 90 days not because the opportunity was wrong — but because no one was paying attention. We build the retention infrastructure: check-ins, milestone triggers, performance alerts, and producer lead generation systems that give every agent a reason to stay and produce.
Retention Moat
06
Onboarding
The right hand does not know what the left hand is doing — and the person at the top thinks everything is fine. We have seen this in every organization. Onboarding is where new hires either become producers or quietly disengage. We automate every touchpoint from signed to producing: forms, training milestones, introductions, accountability check-ins — so nothing falls through the cracks and every new hire gets the same great experience.
Zero Admin Load
Why Outbound Text Messaging Is the Unfair Advantage

The reason it's hard to do
is the reason it works.

A2P 10DLC compliance, carrier registration, message throttling, opt-out handling — the infrastructure required to run outbound SMS at scale is intentionally difficult. Carriers make it hard because it works. Most teams never get there. We've already built it, registered it, and run it. When you work with LayerEngine.ai, you inherit a compliant, battle-tested outbound system that reaches thousands of candidates and generates buyer and seller leads — without a single cold call, without managing a dialer, and without touching the technology yourself.

Compliant by Design
A2P registration handled for every client. You're covered from day one — no carrier flags, no campaign shutdowns.
Scale Without Staff
AI handles thousands of simultaneous conversations — qualifying, following up, and booking appointments without a human in the loop.
Dual-Purpose Engine
The same outbound infrastructure that recruits agents also generates buyer and seller leads for your producers — one system, two revenue streams.
Lowest Texting Rates Available
Through direct carrier relationships, LayerEngine clients get the most competitive SMS and AI voice rates on the market — significantly lower than going directly to Twilio or any third-party provider.
What You Get

Everything built.
Everything managed.

You don't manage the tech. You don't run the sequences. You show up to the appointments we book and sign the producers we deliver.

Full CRM Build-Out
Your entire sub-account built from scratch — pipelines, automations, tags, sequences, and reporting configured for your organization.
AI Voice & SMS Engine
AI voice and SMS calling and qualifying your recruiting prospects around the clock — no human dialing required.
Branded Recruiting Funnel
A custom VSL funnel built under your brand to attract top producers passively — 24/7, without ad spend dependency.
Candidate Nurture Sequences
Long-term automated nurture for active and passive candidates — so you're always top of mind when they're ready to make a move.
Onboarding Automation
Every step of producer onboarding mapped and automated — from day one paperwork to 90-day production milestones.
Weekly Performance Reports
Clear reporting on pipeline activity, appointments booked, producers signed, and onboarding progress. No login required.
Producer Lead Generation System INCLUDED
Every onboarded producer gets their own done-for-you lead generation system — branded funnels, localized Facebook ads, VSL-driven lead attraction, and organic strategies built and managed for them. Unlimited deployments.
Pricing

Simple pricing.
Serious results.

Three tiers built for every stage of growth — from self-run to fully managed. Every plan includes a complete system build. You choose how much support you want after that.

Tier 1 — Self-Managed
We Build It. You Run It.
$197
/mo
+ $2,500 setup fee (one-time) — tech fee only after handoff
What's included
Full system build — your complete LayerEngine system built and configured
Snapshot & training resources — everything you need to run the system yourself
Access to the University — full training library included
After handoff, you own and operate the system. No ongoing support included.
Client also responsible for: texting/AI usage costs (offered at a discounted rate through our platform).
Book a Strategy Call →
Setup fee due at signing. Monthly billing begins 30 days after signing.
Tier 2 — Supported
We Build It. We Support You.
$697
/mo
+ $1,000 setup fee (one-time) — requires 6-month commitment • $197 tech + $500 service
What's included
Full system build — complete LayerEngine system built and configured
Access to the University — full training library included
Ongoing optimization support — we stay in it with you throughout your commitment
Accountability check-ins — regular touchpoints to keep your system performing
Access to our team — throughout the full commitment period
Client also responsible for: texting/AI usage costs (offered at a discounted rate through our platform).
Book a Strategy Call →
Setup fee due at signing. Monthly billing begins 30 days after signing. Month-to-month available after 6 months.
Multi-Office / Enterprise
Managing multiple offices?

We build custom packages for multi-location operations. The $197/mo tech fee applies per office across all tiers. Book a call and let’s map out exactly what your organization needs.

Book a Call →
ⓘ 6-Month Commitment Note: The reduced $1,000 setup fee on Tiers 2 and 3 is unlocked by committing to 6 months. After 6 months, both tiers move to month-to-month. The $197/mo tech fee is non-negotiable and applies per office across all tiers.
Who This Is For

Built for leaders who want
a system, not a course.

This is for you if...
You lead a real estate brokerage or lending team and want a predictable recruiting pipeline
You've tried coaching, job boards, or cold outreach and want something that actually runs itself
You're losing producers in the first 90 days and want onboarding that works without your admin
You want a long-term growth partner, not another vendor who disappears after setup
You're ready to invest in a system that compounds over time
You want to give your producers a done-for-you lead generation system that keeps them producing — and loyal
This is not for you if...
You want to learn how to build this yourself — we do it for you, period
You're looking for a quick fix or a one-month experiment
You're not willing to invest in the platform costs that fuel the system
You expect results without any collaboration on your organization's culture and goals
Who's Behind This

Built by someone
who lived both sides.

LayerEngine.ai was built by Adam Wilson — a former top-producing team leader and agent who got tired of watching growth leaders struggle with problems that had solvable, automatable answers.

We build and manage a 6-layer automated pipeline — from AI-powered outbound recruiting and inbound funnels, through candidate nurture, appointment setting, and onboarding — so branch managers and team leaders get a predictable flow of recruited, onboarded, producing professionals without managing the technology themselves. But we don't stop at the hire. Once producers are onboarded, we deploy a fully built, done-for-you lead generation and attraction system — giving each agent or team owner their own branded funnel, localized Facebook ads, and VSL-driven lead pipeline to generate and attract clients. It's how we turn a new recruit into a producing, retained professional.

Adam Wilson
Adam Wilson
Founder, LayerEngine.ai
"Every competitor sells you a tool or a playbook. We sell you the outcome — and we execute it ourselves."
The difference between knowing what to do and having someone who actually does it is the entire value proposition of LayerEngine.ai.
Growth Calculator

What does one new agent
mean to your bottom line?

Every brokerage and lending team has a different model. Enter your numbers and see what a consistent recruiting system could mean for your organization.

Agents / LOs you want to add this year
What one producing agent/LO adds to your bottom line / year ($)
Avg. months to recruit & onboard one agent
LayerEngine plan (monthly)
Annual revenue added
$180K
from new agents/LOs this year
LayerEngine investment
$29K
annual (plan + setup)
Return on investment
$151K
net annual return
Estimates based on your inputs. Results vary by market, team, and execution. This calculator is for illustrative purposes only.
See How This Works For Your Team

Ready to stop recruiting manually
and start growing systematically?

Book a 30-minute strategy call. We'll map out exactly how LayerEngine.ai would work inside your organization.

Book Your Strategy Call
FAQ

Common questions.
Straight answers.

What exactly happens in the first 14 days?
We build. Days 1 through 14 are protected build time — we are inside your system configuring your CRM, AI outbound engine, branded funnel, onboarding automations, and pipelines. You do not hear from us with questions. You hear from us on Day 14 with a group reveal call where we walk your entire team through what was built, how it works, and who on your team will be the designated point person going forward. That call creates shared accountability before anyone touches the system.
When does billing start?
Your System Build Investment is due when you sign. Your system is delivered in 14 days. Monthly billing begins 30 days after you sign — giving you the full build window plus a 14-day buffer to review and confirm everything before your first invoice. Day 0: sign and pay. Day 14: system delivered. Day 30: first monthly payment due.
What is the difference between Launch and Managed after the build?
Launch is a handoff. On Day 14 we deliver the system, train your designated point person one-on-one, and your team takes ownership. We provide ongoing support through Slack and a dedicated client success contact — but your team operates the system day to day.

Managed is a kickoff. On Day 14 we show your team what was built — but nobody on your team is taking it over. We are the operators. We log in, update scripts, optimize sequences, deploy producer systems, run weekly reporting calls, and tell you what is working and what is not. Your job is to show up to the weekly call and make business decisions. That is it.
Who handles support and questions after the build?
Every client gets access to a dedicated Slack workspace and a client success contact who is in touch daily or every other day. Your team never has to wait for a response or dig through a help center. Questions go to Slack. Answers come back fast. Adam stays focused on strategy and growth — your day-to-day questions are handled by the team.
What are we responsible for as the client?
Three things: complete the onboarding intake form before Day 1 so we have everything we need to build, record your VSL video when you are ready (we give you the full script and framework — there is no deadline, your VSL page is built and waiting), and designate a point person on your team who will attend the Day 14 reveal call and be the internal owner of the system. Everything else is on us.
Are there additional costs beyond the setup and monthly fee?
Yes — and we are transparent about it. You are responsible for the platform usage costs that fuel the system: AI voice and SMS messaging (billed at competitive per-message rates through our direct carrier relationships, significantly lower than going directly to any provider), and a one-time A2P 10DLC registration fee of approximately $100–$200. These are pass-through costs, not markups. We will show you exactly what to expect before you sign.
Is LayerEngine only for real estate brokerages?
No. The six-layer framework applies to any organization that recruits producers, generates leads, and needs to retain the people they bring on. Mortgage lending teams, insurance agencies, and financial services organizations are all strong fits. If you are not sure whether your organization qualifies, book a strategy call and we will tell you honestly within the first 10 minutes.